Una marca española, premiada por su estand en Coverings 2023 / A Spanish brand, awarded for its booth at Coverings 2023
La organización del evento ha dado a conocer las firmas ganadoras del premio Best in Show a los mejores estands del certamen estadounidense. / The event organization has announced the winning companies of the Best in Show award for the best booths at the American fair.
Después de las dos primeras jornadas de Coverings 2023, la organización del evento ha dado a conocer las firmas ganadoras del premio Best in Show a los mejores estands del certamen estadounidense.
De nuevo, la cerámica española ha sido protagonista en los galardones con la distinción otorgada a WOW Design por su cuidada puesta en escena en la convocatoria que se está desarrollando desde el martes en Orlando (Florida).
El proyecto ha sido diseñado, dirigido y desarrollado por Summumstudio. El espacio «contextualiza la esencia mediterránea en un espacio de arquitectura efímera inspirado en la luz calada y el movimiento, a través de una piel exterior viva que descubre un interior donde la cerámica en esencia es la verdadera protagonista», revelan desde Summumstudio.
Desde WOW Design manifiestan que «es un placer recibir tal reconocimiento en uno de los eventos más importantes del año. Representa un reconocimiento hacia el estand más grande en el que hemos trabajado, donde la dedicación y el esfuerzo son la clave del éxito».
Además de WOW Design han sido reconocidos los espacios de Edimax Astor Ceramiche y de Iris Ceramiche Group.
Coverings, the preeminent event for the ceramic tile and natural stone industry in North America, today announced the winners of its 2023 Best Booth Awards. The program recognized exceptional exhibitor booths across Coverings’ primary sponsors’ pavilions, Ceramics of Italy, Tile Council of North America (TCNA) and Tile of Spain. An esteemed panel of tile and stone industry judges selected three Best in Show booth displays to bestow the coveted awards and recognition.
“The innovation and creativity our exhibitors display at Coverings never ceases to amaze us, and this year is no different,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings. “We see breathtaking tile and stone inspiration not only through their talents in manufacturing products, but also in the unique booth designs they create on the show floor. All exhibits this year are worthy of recognition, however, Coverings is honored to celebrate the three superlative tile and stone booth displays as the 2023 Best Booth Award winners.”
The Best in Show booth award in the Tile of Spain Pavilion went to WOW Design (Booth 4855), where ceramic tile selections in a variety of patterns and combinations were featured throughout the numerous semi-oval alcoves of the exhibition space, stimulating the senses of booth visitors. Two of the noteworthy collections in the booth were the Abbey Stone collection with square- and rectangular-shaped porcelain tile options in a variety of sizes and colors, and the Aquarelle collection, consisting of smooth-contoured and rectangular product choices available in gloss finishes of many superb colors.
The creative concept of WOW Design’s award-winning booth contextualized the Mediterranean style through a space of ephemeral architecture designed to envelope booth visitors in an immersive atmosphere. The exhibit space was created from a “living” façade that reveals a space where light and matter sculpt the ceramic essence.
The Best in Show honor in the Ceramics of Italy pavilion was presented to EDIMAX ASTOR CERAMICHE (Booth 811), which showcased tile applications in various residential settings, giving rise to a host of tile design setting possibilities for specifiers. The booth’s swoon-worthy quarters included displays creatively crafted of porcelain ceramic tile in a variety of colors proper to nature. Each of the rooms throughout the booth blend into any environment, thanks in part to the materials and soft colors that recall various natural elements.
EDIMAX ASTOR CERAMICHE’s vast array of inspired displays included Symphony and Nuances porcelain ceramic tile collections, offered in small, medium and large-scale formats. The theme of EDIMAX ASTOR CERAMICHE’s booth display represented the modern luxury of residential building, drawing its inspiration from linear and modern architecture with monumental and sometimes sculptural forms. Coverings 2023 attendees touring the booth had an eye-opening experience that reminded them of the diversity of tile and its multitude of applications.
Iris Ceramica Group (Booth 2619) received Best in Show in TCNA’s pavilion for its collective booth design, showcasing Iris Ceramica Group’s various companies and brands. The booth was designed with a circular center area to represent the relationship between humanity, the environment and the company’s long-standing commitment to quality and sustainability. The booth’s theme was inspired by the central and vital role of nature, symbolized by a tree at the center of the exhibit space. The booth was designed with a spacious display that connected four corner sections or viewing areas, all filled with large, artful wall panels that exuded the beauty and luxury of tile.
Judges were impressed by all statement tile options that displayed a mixed variety of captivating colors, patterns and sizes. Two of the booth’s product heroes showcased in Iris Ceramica Group’s booth were Terre Cotte Oro, made of ceramic tile and Kuroca porcelain tile. Both standout products complemented the overall elegance that the booth emanated throughout the entirety of its space.
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