+
Accede a tu cuenta

 

O accede con tus datos de Usuario El Periódico del Azulejo:

Recordarme

Puedes recuperar tu contraseña o registrarte

 
 

CEVISAMA 2019 / CEVISAMA 2019

Pamesa: el valor de la nueva cerámica ‘XXL’ / Pamesa explores the decorative potential of ceramics and XXL format

Incorpora los formatos 20x150 y 90x90, que aúnan versatilidad y rendimiento / The firm introduces 20x150 and 90x90 centimetre large formats, combining technical performance and aesthetics to serve architecture professionals

 

Pamesa: el valor de la nueva cerámica ‘XXL’ -

Pamesa: el valor de la nueva cerámica ‘XXL’ -

J. CABRERIZO
28/01/2019

Más fotos

Las mejores imágenes de Cevisama 2019 (III).

Ver galería completa

Las mejores imágenes de Cevisama 2019 (III).

Ver galería completa

Las mejores imágenes de Cevisama 2019 (III).

Ver galería completa

Desde grandes formatos hasta detalles decorativos. Pamesa presenta en Cevisama una ampliación de su catálogo que expresa todo el potencial de la materia cerámica y su excelencia técnica, ofreciendo una solución para cada espacio. Una actualización de acabados, colores, formatos y texturas que posibilita la máxima libertad de diseño, abarcando desde soluciones técnicas vanguardistas hasta el encanto de la tradición cerámica.

Con los nuevos maxiformatos 25x150 y 90x90 centímetros, que se unen a los ya existentes 90x180, 30x180, 120x120, 60x 120 y 40x120, la azulejera incorpora piezas oversize con el propósito de satisfacer las necesidades de los profesionales de los sectores de la arquitectura y del diseño de interiores.

Es la nueva cerámica sin límites, capaz de revolucionar con su naturaleza el concepto de continuidad visual gracias a su extraordinario tamaño, posibilitando diversas posibilidades de aplicación tanto para fines domésticos como para grandes proyectos comerciales o contract.

‘Cromat’: la materia tiende aL infinito

Pamesa amplía en Cevisama su colección Cromat, un proyecto que crece y se desarrolla. Cr Macasar es el nuevo revestimiento elaborado en pasta blanca inspirado en las mayólicas. Con vocación técnica, la compañía lanza seis series más elaboradas en gres porcelánico. Cr Crom 3D recupera una dimensión más decorativa de la cerámica artesana reproduciendo la personalidad del barro cocido. La calidez de la madera toma protagonismo con Cr Inza, que evoca patrones clásicos de marquetería, y Cr Rovere, de estética vanguardista. Una piedra preciosa, Sardonice, inspira la serie Cr Sardonyx, versiones más contemporáneas en acabados natural y pulido. El esplendor del mármol llega con Cr Whitehall, de aire atemporal pero a la vez actualizando lo clásico.

‘Universe’: Geometría, relieves y tonos oscuros

Pamesa también se hace eco de las últimas tendencias decorativas en la colección Universe: cerámica para combinar pequeños o grandes formatos, piezas planas o volumétricas, patrones lisos o geométricos y tonalidades claras u oscuras. La compañía innova con 9 series más de revestimiento de pasta blanca que logran el equilibrio de conjugar bases de colores neutros, con relieves como elementos de ruptura, junto a piezas de figuras geométricas y elementos decorativos que aportan movimiento en 20x60 y 30x90 cm.

Visita de Agatha Ruiz de la Prada

El estand de Pamesa (Nivel 3, Pabellón 1, B42) recibirá el martes 29 de enero la visita de Agatha Ruiz de la Prada. La diseñadora, que colabora con la azulejera desde hace más de 20 años, recorrerá las áreas Pamesa by Agatha Ruiz de la Prada, unas zonas que destacan por sus colores vitaminados, relieves originales y formas sugerentes.

From large formats to decorative details. At the upcoming Cevisama fair, Pamesa Cerámica presents its extended catalogue, embracing the full potential of ceramic tile and its superior technical excellence to provide a solution for every space imaginable. Bang up to date finishes, colours, formats and textures give free rein to design, spanning the most advanced avant-garde technical solutions through to the charm of traditional ceramics.

Pamesa adds its new 25x150 and 90x90 centimetre maxi formats to an already impressive range of 90×180, 30x180, 120×120, 60×120 and 40x120 centimetre large formats, incorporating ‘oversize’ pieces to meet every architectural and interior design need. Ceramic solutions that know no bounds, and through their exceptional size, revolutionise the concept of visual continuity and open new avenues to infinite applications in both domestic settings and large projects.

Cromat: an infinite range of possibilities

At Cevisama, Pamesa presents its expanded Cromat collection, a project that grows and develops in the same way that we, as individuals, grow and mature throughout our lives. Cromat, an extension of the natural world, in constant transformation.

Cr Macasar is the new white body wall tile inspired by traditional ceramic majolicas. Striving to reach peak technical performance, the firm launches an additional six series in porcelain gres. Cr Crom 3D recreates the decorative designs of artisan ceramic tiles with the unique personality of fired clay. The warm effect of natural wood takes centre stage in Cr Inza, conjuring up the classic patterns of marquetry, while the avant-garde flair of Cr Rovere offers a perfect solution for spaces that call for natural realism. The gemstone sardonyx is the inspiration behind Cr Sardony and Cr Sardonyx, exceptional contemporary versions available in natural and polished finishes. Finally, Cr Whitewall captures the splendour of marble, combining a timeless feel with updated classic elegance.

Cromat, a living, constantly growing collection, with extra large pieces that bring the world of nature inside to create beautiful interiors.

Universe: Geometry, reliefs and darker shades

Pamesa reflects the latest decorative trends in its Universe collection. Ceramic tiles to combine with small or large formats, smooth or relief surfaces, plain or geometric patterns and light or dark shades.

The company innovates with nine new wall tile series in white body, creating an exquisite balance of neutral base colours and contrasting reliefs, together with geometric patterns and decorative touches that infuse movement, creativity and personality in 20 x 60 and 30 x 90 centimetre formats.

This wealth of imagery also comes in porcelain gres with the launch of a new 22.3 x 22.3 centimetre series showcasing geometric motifs in a range of on-trend colours, from aqua greens to powder rose, allowing the personality of individual spaces to shine through. The versatility of potential combinations gives this collection its own special charisma.

Solutions in ceramic tiles that combine perfectly with new ideas in 25 x 150 centimetre porcelain gres. Es Nera and Es Elk reproduce the knots and grains of real wood in natural colours to create captivating interiors that inspire harmony, tranquillity and relaxation.

Technology: AmbiensVR by PVX

At Cevisama 2019, Pamesa Cerámica firms up its commitment to virtual reality for manufacturers, architects, interior designers and furniture sector professionals. As part of the pioneering project Pamesa Virtual Xperience, in collaboration with the Polytechnic University of Valencia, the company consolidates the promotion and sales tool it presented at last year’s Cersaie, developed by AmbiensVR, a leading Italian start-up in software development for the creation of interactive solutions in virtual and augmented reality.

This project, known as Cromat, consists of a multiplatform app for smartphones and tablets, combining virtual and augmented reality techniques that enable users to measure real spaces and create a 3D model they can customise and visualise virtually, in real time, on a mobile device (Android and iOS).

The AmbiensVR technology showcases the quality, design and versatility of Cromat, allowing users to see the infinite range of combinations that can be applied in any setting, the first step towards preparing an estimate and carrying out the final project. Professional clients can discover this commercial and technical tool on Pamesa’s stand in Cevisama, a tool that will bring the firm’s product range closer to new types of customers and designers who are already receptive to using VR techniques in the course of their work.

Visit from Agatha Ruiz de la Prada

Optimistic design, colour and modernity reach maximum expression at the Pamesa stand on Tuesday January 29, when the prestigious designer Agatha Ruiz de la Prada visits the firm’s stand in Cevisama. Once again, Agatha, who has worked hand in hand with the Pamesa Cerámica team for more than 20 years, will visit the company’s exhibition to discover the latest in wall and floor coverings, paying special attention to the ‘Pamesa by Agatha Ruiz de la Prada’ areas, striking for their outstanding vibrant colours, original reliefs and expressive shapes embodied in ceramics. Vía Cuore and Vía Agatha form the collection that blends the charm and personality of encaustic tiles with the joy and energy of Agatha’s colour palette. Agatha Coeur and Mille Cuori capture her emblematic icons, transferring their volume to wall tiles .

Discover the latest innovations in ceramic wall and floor tiles, enhanced with the most advanced present and future technology, at Pamesa’s stand in Cevisama, located on Level 3, Pavilion 1, B42 at Feria Valencia.

About Pamesa

Pamesa Cerámica is the parent company of the Pamesa Group, committed to leading the field in design, manufacture and marketing of ceramic products that meet its customers’ needs and guarantee excellent design and value for money.

With an annual production of almost 85 million square metres, Pamesa has once again consolidated its position as Europe’s biggest ceramic tile producer, and seventh largest in the world, according to the Italian journal World Wide Review. To reach this position in the prestigious Top 10, Pamesa must have competitiveness and expertise in three key areas: innovation, internationalisation and an exceptional team of workers.

Temas relacionados
 
Documentos relacionados
Nº 227 - Julio de 2019
Edición en PDF de El Periódico del Azulejo

Consulta cuando quieras la edición en Papel desde el lector de PDFs.

Pulsa aquí

 
 
Escribe tu comentario

Para escribir un comentario necesitas estar registrado.
Accede con tu cuenta o regístrate.

Recordarme

Si no tienes cuenta de Usuario registrado como Usuario de El Periódico del Azulejo

Si no recuerdas o has perdido tu contraseña pulsa aquí para solicitarla